Blogging has been one of the most satisfying endeavors I’ve undertaken business-wise since leaving a corporate firm in 2010 to help build a business law practice at an insurance defense firm. Seeing how valuable the corporate firm brand had been for business development — a benefit I no longer enjoyed — I decided that blogging would be a good way to enhance my reputation as someone who knew what he was talking about. I wanted to focus my business development efforts on providing contract review and negotiation services to corporations, so I blogged as theContractsGuy.
One of the wonderful side effects of blogging that I didn’t foresee was making friends in the blogosphere. One fellow blogger I met while on a business trip to Seattle a couple of years ago was Joe Wallin, who blogged for a number of years at the Startup Law Blog (Joe has since left the firm that hosts the blog and he now blogs at thestartuplawblog.com). I met a few other awesome fellow bloggers on that trip and wrote about it in Making Friends Through Blogging.